Bajaj to remove it's ages old brand name

For almost 70 years of service, Bajaj has been known for being one of the best motorcycle manufacturers in India. Bajaj is considered as one of the company that named itself in accordance to the owners’ last name or family name. However after all years of experience the word Bajaj will soon be removed in all their product, service and showroom.






Just like for example the two famous and popular motorcycles that they manufacture which are the Bajaj Pulsar and Bajaj Discover. Both of the said motorcycle will now be known as Pulsar and Discover. The change is being approved by Rajiv Bajaj which is the eldest son of the chairman of the company, Rahul Bajaj. This is actually not new with growing businesses or company. There are a lot of company that changes their name because there's no need for their name to be added on their product since people already know about them and the product that they are producing like Hindustan Unilever, ITC and Procter & Gamble.



After the study and analysis of the company, they are starting to remove the name Bajaj in their product and business cycle. And they are confident that even without the name Bajaj, it will not decrease the sales that they have and in fact the company forecast to increase their sales in future.

Well, it is not all about that name, it is all about the product of the business that will make it popular. Bajaj already proved to their customer that they can provide a high quality product. The name of a certain company is important because it will keep the distinction between the best and not. As time goes by, if the consumer already comfortable of using the certain product for long period of time, so there is no need for them to go to other company and will stay to the same company or manufacturer no matter what will happen with the name of the company as long as they will keep the same quality that they are giving before. We really can’t stop changes, and what we can do is to learn how to adapt the changes. Bajaj is one of the companies that has plan for a better future of their organization, they are trying to make some changes of name because they believe that even without the name Bajaj, the quality remains.

Now Bajaj Discover may named Hamara Discover

Bajaj is the brand name who gives the India a unique identification in the international automobile industry. The brand that gave India the slogan 'Hamara Bajaj’ is also the Bajaj. The brand that has always given the feeling of being own, loyal, local yet better than international is “Hamara Bajaj”. Now Bajaj is going to drop their family name. Removing the brand name is not an unusual event in Europe and other foreign countries but will certainly in India is the first in automobile industry.



Bajaj is the 2nd largest top bike manufacturing company in India. With a market cap of Rs. 37,800 crore the Bajaj is undergoing the most radical change after four years from the three ways splitting of the company. The leader of this mega transition is non other than the Bajaj Auto Managing Director Rajiv Bajaj. After just 3 months from now Hamara Bajaj could be Hamara discover. There are three version of Bajaj Discover and the entire version are successful to make enough market in the Indian automobile industry especially among the young generation. In a recent interview managing director of Bajaj, Mr. Rajiv Bajaj stated his interest in removing the Bajaj brand name from its product and its place, establish the discover and pulsar as the separate brand in its own light. According to him they also started the process of removing the brand name as we can see in the pulsar that Bajaj is used only in the engine chassis. If it is true then Indian automobile industry will see a new mega change in its history. The change might be done for Bajaj Pulsar as well.



It could not be forecasted that, will this change good for market and Bajaj or not. But according to the Bajaj himself, he doesn’t like this name (Bajaj) any more. Now all the Bajaj Discover version are launched under HAMARA Bajaj brand and not the Bajaj. The plan of Mr. Bajaj is to drop the name ‘Bajaj’ completely one day, and this change is seen the first step of that dream of Bajaj. As the Rajiv Bajaj (M.D. Bajaj) this change creates a perception that there is something new in the product.

This is the rebranding process of Bajaj. This is the new trend in Indian automobile industry, and it is suppose that after the Bajaj, other brand may get involve in this process how ever it is depend on the success rate of Bajaj’s rebranding process. Hope that the new trend in this industry will be successful.