Vodaphone to launch mobiles priced below Rs.1000

Vodafone, telecom service provider is all geared up to launch ultra cheap mobile phones for Indian mobile phone customers. Vodafone have plans to venture into mobile manufacturing as the company feels that India is a huge market for mobiles. As of now, more than 50% of Indian population doesn't enjoy keeping a mobile handset especially the poor urban and rural people. Consequently, a great business potential exists in the country.



Keeping that as their motivation and business strategy, Vodafone is launch a mobile phone priced at just Rs. 700 mainly targeting the rural clients in the country. Other mobile goliaths like Nokia and India-based Micromax and Fly, have already lined up their ultra-low cost mobiles, however, for the first time a handset will be priced below the Rs. 1,000 mark.

The handset will be launched all across the country and will be easily available at retail outlets and mobile dealers at an affordable price for first time users. The phone will still have all basic features like voice, SMS and phonebook facility, alarm clock, calculator, 2 games and a currency converter. It will be powered by 500mAh battery with good 5 hours of talk time and around 400 hours of standby time.

The most popular mobile maker, Nokia launched a mobile priced at Rs. 1,300, and Vodafone has launched a phone for Rs. 1,200. The UK based telecom service provider will also launch the ultra low cost handsets in markets like Egypt, Turkey and Africa.