And in friggin' awesome news of the week, Matvey Lykov has just signed with Elite London! Based in Paris and New York, Matvey - who's originally from St Petersburg - launched his career three years ago and shot the Jil Sander campaign for spring/summer 2008 (the legendary marble print collection) as one of his first jobs. It catapulted him into top boy stardom. Today, Matvey's one of the most recognisable and sought-after faces in the industry - this season alone he graces the H&M Divided and Wooyoungmi campaigns - and now a part of the ever-expanding Elite London men's board. Welcome on board, Matvey!