New season means image overhaul, and even Elite's finest aren't getting away from the clutches of the bookers, who are living out their unrequited hair dreams on the unsuspecting models. In the chair today is James Ross, who sent us this cheery snap from the Vernon Francois salon where his chestnut locks are being bleached within an inch of their life. And our favourite Russian can look forward to the same next week... watch this space for updated polas of the boys showing off their new shock locks.