The initiative is focused especially on inculcating safe riding habits and aims to contribute to raising traffic safety awareness among local communities and not only among Yamaha customers. The initiative has been developed by the company in accordance with its basic philosophy of "Safety riding being achieved by intelligent activity, not by the operation or movement". Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness and values into riding.
Speaking on the occasion, Mr. Yutaka Terada, Director – Sales and Marketing said, "YSRS initiative was started by Yamaha in order to educate youth about dangers of riding in the increasing traffic condition and promote safe riding in the country. By becoming familiar with the safe and correct riding methods, riders not only avoid accidents and injuries, but also enjoy more when riding their motorcycles. We have received overwhelming response for YSRS program and youth in various cities have learnt the techniques of safe riding while undergoing a positive attitudinal change towards safer riding practices.”
Through this initiative, the company is all set to take the idea of safe riding to colleges across the country. It has also prepared a short film of 20 minutes duration, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.
Yamaha launched Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Mumbai, Bangalore, Chennai, Pune, Nagpur and Goa, till now. Overwhelmed by the public response everywhere, Yamaha is back in Delhi with another round of this event, and hopes that it will go a long way in inculcating safe riding habits among everyone who have a passion for biking.