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The ad features the Italian design credentials of the bikes and also expresses the fact that those bikes have undergone quite harsh and strict tests in Italy before stepping into India. The ad sends the message: Tested In Italy, Coming to India – Mahindra Motorcycles. Though the ad does not provide any details for the bikes but it does show Mahindra Motorcycles Italian lineage. Besides being on televisions, the ad will also be there on You Tube.
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The creative ad politely appeals the potential motorcycle buyer to rethink about his decision and check out the bikes at the Mahindra show room. The motorcycles of Mahindra 2 Wheelers have got design elements from the Bologna based Engines Engineering which is a boutique design house that was acquired by the Mahindra Group in 2008. Apart from Mahindra 2 Wheelers, the Engines Engineering also works for companies like Ducati, MV Augusta and Benelli. So just get ready to feel the excitement of new motorcycle range by Mahindra 2 Wheelers.