The motorcycle fanatics of India are getting more enthusiastic as much awaited launch of Mahindra 2 Wheelers’ new range of motorcycles is just going to happen soon. Apart from this, a specially created teaser campaign has also been planned which will be seen on all television sets in the coming week. To be more precise, this teaser campaign will begin on the 13th of September. This advertisement of Mahindra motorcycles has been shot extensively on the very famous Vallelunga Moto GP race track in Rome, Italy.
The ad features the Italian design credentials of the bikes and also expresses the fact that those bikes have undergone quite harsh and strict tests in Italy before stepping into India. The ad sends the message: Tested In Italy, Coming to India – Mahindra Motorcycles. Though the ad does not provide any details for the bikes but it does show Mahindra Motorcycles Italian lineage. Besides being on televisions, the ad will also be there on You Tube.
The creative ad politely appeals the potential motorcycle buyer to rethink about his decision and check out the bikes at the Mahindra show room. The motorcycles of Mahindra 2 Wheelers have got design elements from the Bologna based Engines Engineering which is a boutique design house that was acquired by the Mahindra Group in 2008. Apart from Mahindra 2 Wheelers, the Engines Engineering also works for companies like Ducati, MV Augusta and Benelli. So just get ready to feel the excitement of new motorcycle range by Mahindra 2 Wheelers.