Micromax Technologies, was originally a hardware firm since 2000 and to meet the needs of Indian Mobile phone customers, forayed into this segment of mobile manufacturing, as MNC's did not meet out those demands. They employed Nokia and Airtel, helping implement all their products and services, by being their back-end partners.
It is a joint venture of four friends cum business partners, Rajesh Agarwal, Sumeet Arora, Rahul Sharma and Vikas Jain, founders of Micromax Infomatics, the company that owns the Micromax Mobiles.
Micromax gets its handsets manufactured from China to get it done economically. After an array of phones targeted particularly at the rural people, the company made a shift towards selling handsets that come with features appealing to urban consumers such as music phones, qwerty and internet-enabled mobile phones.
The company already has a universal remote control phone, one that can be paired to household appliances like the TV, AC, to act as a remote control for them. But the best one, is the Micromax Gameolution phone, endorsed by bollywood macho man, Akshay Kumar.