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Unfortunately, it is also basically not secure, can easily be hacked, the service is not reliable (or predictable) enough (for banking). The user experience is open for interpretation and consumer protection is therefor also difficult. Support costs and training is always a challenge.
Encrypted SMS deployments while significantly more complex solves all of the above problems. Consumers are presented with an easily understood menu on any handset (the same format as all of the other services on the handset). The solution works on any handset is available from anywhere in the world and is almost un-hackable. This type of infrastructure utilise the most advanced encryption technology (piggy-back on inherent GSM security primitives) and is the basis for most of the success stories around (including mPesa, MTN Mobile money, Smart Money and mChck).
One should be careful to distinguish between SMS mobile banking and encrypted SMS mobile banking. The only similarity is the actual carrier technology.