Since I was a small boy, Barclays bank epitomise banking. Other banks may try to do banking, but Barclays has always been the pinnacle of banking to me. When credit cards were launched, Barclays called their credit card a Barclaycard and this brand attached itself to credit cards. One could say that Barclays did to credit cards what Hoover did to vacuum cleaners.
So when Barclays announced the availability of their mobile banking solution in the United Kingdom last month, everyone should take notice. Barclays would not launch a product and attach the word "banking" to it, if this is just another fad. I think we can now safely say that mobile banking has moved from the maverick fringe to an enterprise necessity.
Suppliers of mobile banking solutions should also take note of this. The time for experimental pilots is gone. The need for mature, proven products that can be guaranteed by the supplier has now arrived. Only suppliers that are able to provide acceptable levels of support conforming to agreed service levels will be able to compete in this market going forward.